FOR CREATIVE BUSINESS OWNERS

Easy Peasy Email Marketing

Send weekly newsletters that feel like catching up with a friend — and sell naturally, every time.

Does this sound familiar?

You know email is important. You just can't make it feel good.

😮‍💨

Email sits on your to-do list all week — not because you don't care, but because every time you sit down to write it, you feel like you're starting from nothing.

😣

You want to mention what you're selling, but something stops you. It feels presumptuous. Like you haven't given enough first. So you water it down, or leave it out entirely.

📦

The "pick a niche, be the expert" advice has never quite fit. You have a lot of interests. You're a whole person. And trying to squeeze yourself into one lane is exactly what's been making this feel so hard.

★ ★ ★ ★ ★

“The Easy Peasy Email Marketing course is so clear, concise and has been extremely helpful for me! This way of selling feels so much better to me, than any other perspective on email marketing that I've come across! It indeed feels easy, but also fun!”

Sara
The Easy Peasy Way

Stop manufacturing content and start rounding up your life

The garden you tended. The book that made you cry. The tiny update you made to your course.

That's your newsletter.

This is what I call the Weekly Round Up. Your daily life, the behind-the-scenes of your business, the things you're actually living and noticing and caring about? That's the content.

You don't need prompts. You don't need to “be an expert.” You just need a simple way to catch what's already there.

No forcing. No manufacturing. Just you, fully in your own life, sharing what's real.

I need to teach something super valuable

I can just be honest and real

Selling feels pushy and salesy

Mentioning what I love = natural selling

I have to niche down to one topic

My whole life is the content

Hi, I’m Michelle.

7 years ago, I deleted 10,000 people from my list. On purpose.

I had grown my email list the "right" way. And the result was an audience expecting me to serve them. It kept me overworked, underpaid, and psychologically trapped.

I didn't want to serve. I wanted to share. Sharing felt like freedom, spaciousness, healing. It felt like permission to evolve.

So I deleted almost everyone and rebuilt my list by inviting only those who genuinely resonated with my values and my journey.

The results speak for themselves:

6-figures

Annual revenue from my email list alone

Every

single email includes a natural offer

Zero

Facebook or Instagram presence

Daily

new subscribers, no freebie required

All my traffic is organic — search, YouTube, podcast, Pinterest, word of mouth. No ads. No complicated funnels. Just a friendly newsletter sent every week.

What you receive

Everything you need to never dread email again

Not just a course — a complete system, a philosophy, and the tools to bring it all to life.

01

YOUR FOUNDATION

Email Newsletter Hub — Notion Template

The exact Notion system I use to capture, curate, and create my newsletter every week. This is the infrastructure that makes my newsletter feel effortless.

  • Organically collect content updates throughout the week

  • Quick access to all your affiliate links

  • Track what you're promoting each month

  • Streamlined workflows

02

THE MINDSET WORK

3 Coaching Call Replays

Deep-dive implementation sessions covering the system AND the identity shift underneath it — becoming someone who no longer tolerates being overworked and underpaid and what that actually means for how you email.

03

THE VISUAL TOOLKIT

30+ Canva Email Templates

Eye-catching announcement graphics for product news, personal updates, recommendations, and more. Made to drop into your newsletter without the design friction.

04

WATCH OVER MY SHOULDER

Behind-the-Scenes Videos

Watch me write and send an actual newsletter. See how I've grown my list without freebies, how I sell in every single newsletter without making people feeling sold to, and how I approach email as someone who refuses to niche down or “be an expert.”

05

THE IDENTITY WORK

Reclaim Your Effortless Authenticity Workbook

Release the pressure to be “an expert”. Define your values. Learn the Weekly Round Up formula. And discover how to weave in offers that subscribers actually look forward to seeing.

Why it works

My Weekly Round Up Approach mirrors how humans actually connect.

Would you stay friends with someone who only ever talked about one topic? Email is no different. When you show up as a full person, your community becomes genuinely invested.

🪴

Your week is already the content.

The book you're reading. The update you made to your course. The thing that happened on your walk. You've been living a newsletter every single week — you just haven't had a system for gathering it.

🌙

You get to be the whole person.

Your readers didn't subscribe to a topic. They subscribed to you. The one who's curious about a lot of things, living a full life, and has something worth saying about it. That's who your newsletter gets to be from.

☕️

Selling feels like a natural part of the conversation.

When you're already sharing what's real, mentioning what you're offering that week just fits. Not a pitch, just news. My subscribers always tell me how much they love my newsletters and how they never feel like they’re being sold to.

Real words from real students

What happens when you let it be easy

Is this right for you?

✅ This is for you if

  • You want to share your authentic journey

  • Traditional email advice has left you drained

  • You're happy to use Notion as your system

  • You have (or are starting) an email marketing platform

  • You believe email can be fun, light-hearted, and playful

❌ This isn’t for you if

  • You're not open to using Notion

  • You're not using any email platform at all

  • You're looking for complex funnels and automation sequences

  • You believe you have to give away massive free value before selling anything

easy peasy

💌

easy peasy

🧜‍♀️

easy peasy 💌 easy peasy 🧜‍♀️ 

Ready? Let's go.

Join Easy Peasy
Email Marketing

One payment. Lifetime access. No expiry.

50% off

Payment Plan

Lifetime access

$36.75

$73.50

2 payments · $73.50 total $147

  • ✓Email Newsletter Hub — Notion Template
  • ✓3 coaching call replays
  • ✓30+ Canva email templates
  • ✓Behind-the-scenes tutorial videos
  • ✓Reclaim Your Effortless Authenticity Workbook
  • ✓Lifetime access
Join — 2 payments of $36.75
50% off

Pay in Full

Lifetime access

$73.50

$147

one payment

  • ✓Email Newsletter Hub — Notion Template
  • ✓3 coaching call replays
  • ✓30+ Canva email templates
  • ✓Behind-the-scenes tutorial videos
  • ✓Reclaim Your Effortless Authenticity Workbook
  • ✓Lifetime access
Join — pay in full $73.50

PLEASE NOTE: I don't offer refunds, so please read this page thoroughly before you purchase. If you have questions, message me using the chat button — I'm happy to help you decide if this is right for you. 💕

Questions & Answers

  • No, Easy Peasy Email Marketing is a stand-alone program that isn’t included in anything else I offer. :)

  • No, this course is not just for Flodesk users. The principles and system will apply regardless of which email marketing platform you use.

    Flodesk (aff link) is just the platform that I personally love and use.

  • As long as you are in the process of at least starting email marketing, what you learn and gain in this program will help you.

  • No, that would not be possible. Every software is different. Please refer to the help desk and customer support of your chosen software whenever necessary.

  • If I do more live cohorts for this program in the future, they may be sold separately. This is how I can keep the upfront cost low.

  • No. :)

  • Implementing the Notion system is a core part of the experience, so I wouldn’t recommend joining if you prefer not to use Notion.

  • I believe that “niching down” is something that happens naturally when it comes to something you CREATE.

    For example, my blog post about Squarespace is for people who love Squarespace. My course about podcasting is for people who want to start a podcast. My Youtube video about how I do something in Notion is for people who are interested in Notion.

    However, I don’t believe in niching down as a PERSON with a business.

    I believe that we can talk about whatever we want and attract whoever we attract as the byproduct of being the fullest expression of ourselves - not the “niched down” version of ourselves.

  • I don’t give any income guarantees for any of my products, but what I do promise is that you will learn exactly how I personally open the door to money with EVERY email newsletter I send.

“Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.”

HOWARD THURMAN