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Easy Peasy Email Marketing
Implement a feel-good system and approach that takes you from friction to flow with your email newsletter.
Does this sound like you?
Writing emails feels like a slow, exhausting chore that you keep putting off.
You struggle to sell authentically through your newsletters.
Deep down, you long to share what’s real and meaningful to you right now—rather than feeling boxed into talking about just one topic all the time.
If you answered yes, then get ready to…
Save Time
Utilize an EASY-to-use system for creating and sending your email newsletter every week.
Sell Naturally
Master the art of incorporating offers in every newsletter without feeling pushy or "salesy"
Find Your Flow
Create email content that feels natural and engaging - a byproduct of you living your life and growing your biz.
What You’ll Receive:
Email Newsletter Hub Notion Template
This Notion template is what I use to systemize the process of curating and creating my email newsletter each week.
This system will help you:
organically collect content updates and ideas throughout the week
easily access your affiliate links
streamline your process with efficient workflows
stay on target with what you’re promoting each month
3 Comprehensive Coaching Call Replays
In these replays, I dive deeper into implementing the Notion system and I cover the mindset work around becoming the kind of person who no longer tolerates dysfunction and no longer tolerates being overworked and underpaid.
30+ Email Marketing Canva Templates
Eye-catching announcement templates for sharing personal updates, business news, and product recommendations in your email newsletter.
Behind the Scenes Video Content
Watch over my shoulder as I create and send my own email newsletter.
Discover how I’ve grown my email list without exchanging emails for freebies.
Learn more about my approach to email marketing as someone who doesn’t try to “niche down” or “be an expert.”
Reclaim Your Effortless Authenticity Workbook
• Release the "expert" pressure - Define your core values and discover why simply being yourself is more than enough
• The "Weekly Round Up" formula - Transform your everyday life and business moments into engaging newsletter content without any complicated strategies
• Make offers feel natural - Learn to weave in promotions that subscribers actually appreciate instead of resist
Hi, I’m Michelle.
7 years ago I deleted about 10,000 people (almost everyone) from my email list - on purpose!
7 years ago I realized I had been growing my list with all the traditional email marketing advice and the result was that I had an email list full of people expecting me to “serve” them.
And that was holding me back psychologically. And keeping me overworked and underpaid.
I didn’t want to “serve” anymore. That felt like putting myself last and people-pleasing.
I wanted to SHARE. Sharing felt like freedom, spaciousness, and healing. It felt like permission to evolve, change and grow as much as my heart desired.
And so I set out to rebuild my email list from a place of inviting only those who truly resonated with my values and my journey.
My simple approach to email marketing:
Each week, I simply round up the latest news from my life and business and share it all in my newsletter. That’s it!
Details & stats you may find helpful:
The current size of my email list is less than 12,000.
I don’t use Facebook or Instagram.
All my traffic is organic and comes from people finding me through search engines, Youtube, my podcast, Pinterest, word-of-mouth, and from content I’ve created in other people’s communities.
New people subscribe to my email list every single day WITHOUT the incentive of getting a freebie.
I sell in EVERY email newsletter I send, but I do it in a way that doesn’t feel like selling (I’ll show you how to do it too!).
And as simple as that sounds, it has been enough to help me grow and maintain a 6 figure business without relying on ads, social media or complicated funnels.
Why I use and love the ‘Weekly Round Up’ style for my email newsletter
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Sharing real-life updates, insights, and product recommendations in a single newsletter feels just like catching up with a friend.
Think about it, would you want to be friends with someone who only talked about ONE thing ALL THE TIME? That friendship wouldn’t last very long. We love being around people who are fully living their lives and expressing themselves. It gives us permission and inspiration to do the same.
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When you make a habit of rounding up moments and updates from your week, you transform your daily experiences in life and biz into a wellspring of content for your newsletter.
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When the barrier between “business” and “life” is gently blurred (just as it is in real life), your community is more likely to feel invested in your journey and offers because you’re showing up as a human.
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Your weekly newsletter can integrate sales updates as natural parts of the conversation, not as hard pitches. I sell in every single newsletter I send and subscribers always tell me how they love to open my emails and they never feel like I’m overtly selling anything!
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When you pull back the curtain and share what’s real for you right now, your newsletter becomes a living conversation—not a broadcast. This not only protects your energy (no more forcing content creation!), but also attracts a community who genuinely cares about your world and grows with you over time. Your true fans don’t want you to fit in a niched-down-box. They want you to BE YOU.
Customers are loving Easy Peasy Email Marketing
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"Michelle's course has been a game-changer."
“I had plans to start a newsletter for a new business/product I’m currently launching, but I wasn’t even sure what to share or how to structure it.
Michelle’s course has been a game-changer. The clear, step-by-step structure has given me a fresh perspective and made the process feel so much less overwhelming.
What I really love is that the live calls go beyond the basics—I’ve gained insights into areas of email marketing I’d never even thought about before, and those unexpected tips have been surprisingly helpful and motivating. Michelle’s guidance makes everything feel doable, and I now feel confident, inspired, and genuinely excited to implement my email strategy.”
LUCI
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"you have shared something very different and authentic"
“Michelle, I just want to tell you that I'm in so much awe and appreciation of how this course is designed. You are a master at user experience design and know how to make your courses simple and effective…. I'm listening to your first session recording and I am almost in tears the way you are describing that the purpose of a business is to FEEL MORE LIKE OURSELVES. A business should feel like a home. It's about sharing who we are unapologetically.
Wow. It really hit me and I felt like I immediately needed to share that with you. And thanks to the beautiful design and the easy way to you created your testimonial page, here I am sharing that with you :) Anyways, all to say - thank you. I've listened to a LOT of business coaches, but you have shared something very different and very authentic. It has very much impacted me and for that I'm grateful.”
RUKMINI
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"No stress, no muss, no fuss."
“I deleted my entire list early in 2025 and had been unsure whether I'd ever create a new one. I'd recently decided to, but had so many concerns about "who cares what I have to say" and "why should I bother" and "I'm just gonna get overwhelmed again!" coming up.
I’d been seeing Michelle’s Easy Peasy Email Marketing and kept saying “No, I don’t need that one. I can do this myself.” BUT, I wasn’t!!!! At the very last minute, I decided to go ahead and sign up. I logged in and downloaded the workbook to open on my iPad and have been working through that and the bonus tutorials (and the live call + replay) a good bit ever since.
My first new newsletter goes out tomorrow, and I have everything already prepared ahead of time. No stress, no muss, no fuss. I’m feeling SO good about it and so confident, and (dare I say it?!) even EXCITED. I know that with how energy works, that will come across in my note so that my subscribers feel it. I cannot WAIT. I know this will create bridges to more income, and I have zero guilt about that - only excitement. 💥”
ANGEL
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"clear, concise, and extremely helpful"
“The Easy Peasy Email Marketing course is so clear, concise and has been extremely helpful for me! This way of selling feels so much better to me, than any other perspective on email marketing that I've come across! It indeed feels easy, but also fun!
Through this course, I've discovered a whole new energy and drive to turn my newsletter into both a cozy, fun home, but also into a money-making machine. Your philosophy about business and marketing has bridged the gap for me, where I previously felt energetically out of alignment in my business.
You've really shown me a way forward for how to build a business and newsletter that feels aligned and energising to me! I'm sure this will have a very positive impact on my ability to sustain my business, and on the results I'll get, and be able to provide my customers. Thank you so much Michelle!”
SARA
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"you still consistently blow my mind"
“I’ve just started working through the Easy Peasy Email course content & I just had to drop you a note... OMG it’s wonderful! There’s sooooo much in there! I should know that by now, but you still consistently blow my mind with how much more there is over & above what I was expecting. Apart from the fact that the Notion template is sooooo beautiful.I’m so excited to start the live round tonight!”
SALLY
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"Gives me hope"
“As with everything Michelle does this course just gives me so much inspiration and hope! Newsletters have always been my hang-up - but now I am inspired and excited to create amazing newsletters for my customers!”
JEANNE
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"the kickstarter I needed"
“Thanks Michelle. This course and series of calls were the kickstarter that I needed to help set systems in place. As always, your material, and advice exceeded expectations."
STUDENT FEEDBACK
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"love the discussion about masculine and feminine energy"
"I love the discussion about the masculine and feminine energy that goes into running a business. I didn't think of the organization and systems within a workflow being masculine energy and the creativity and inspiration being feminine. What this showed me is that my business needs a balance or at least a realization of how to draw on one or the other to complete projects."
STUDENT FEEDBACK
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"As always, excellent"
"As always, excellent, your own journey creates very interesting and useful insights, thanks for sharing them."
STUDENT FEEDBACK
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"I appreciate her time and transparency"
"Michelle's information for workflows is logical, real and approachable! I appreciate her time and transparency.”
STUDENT FEEDBACK
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"Pure gold as always!"
"Pure gold as always! I love that energy, feminine and masculine, play a role in how we work and you take it into account. It's hard to find coaches that walk their talk and you do it so well! Thanks Michelle!"
STUDENT FEEDBACK
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"your Notion template is getting me organized"
“So nice to learn from you and see how your workflow flows. I’m all over the place but your Notion template is getting me organized."
STUDENT FEEDBACK
The Easy Peasy Email Marketing Shift
How can I serve my audience this week?
“What are all the things I explored, created, and experienced this week that I can share with my friends?”
What if you could send emails that feel like natural conversations AND actually sell your products?
The outdated era of marketing wants you to believe that to be successful, you need to show up as the go-to expert in a specific niche speaking to an avatar's pain points.
But what if that entire approach is exactly what's keeping you frozen?
For the past 7 years, I've taken a different approach to email marketing and it has been enough to help me sustain a 6 figure business (nearly all of my revenue comes from my email list). Instead of manufacturing content from thin air, I simply round up the natural, organic updates from my life and business from the past week. That garden you've been tending? Newsletter content. The book that made you cry? Newsletter content. The seemingly small update you made to your course? Newsletter content. The testimonial you received, the walk that cleared your head, the business win you're celebrating—it's all there, waiting to be shared.
No more pressure to “focus on one thing” or be constantly "on". Just you, living your life, running your business, and naturally sharing the real moments that prove that being human is the most powerful "marketing strategy" of all.
“Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.”
HOWARD THURMAN
Is this right for you?
This is for you if…
✅ You are happy to use Notion to systemize your email newsletter
✅ You have an email marketing software that you enjoy using
✅ You want to share your authentic journey rather than position yourself as an “niched down expert”
✅ You have been inconsistent with your newsletter because traditional approaches feel draining
This is not for you if…
❌ You dislike using Notion
❌ You’re not using an email marketing software
❌ You’re looking for complicated funnels and automation sequences
❌ You don’t believe that email marketing can be fun, light-hearted and playful
❌ You think that you have to give away tons of free value before you can sell something
easy peasy
💌
easy peasy
🧜♀️
easy peasy 💌 easy peasy 🧜♀️
Join today!
OPTION 1
1 payment of $197.00
$137
OPTION 2
2 payments of $98.50
$68.50 x 2
Refund Policy
I do not offer refunds so please be sure to read the sales page properly before you make your purchase. There is an FAQ below and you can always message me via the chat button in the bottom left corner if you have any questions. 💕
FAQ
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No, Easy Peasy Email Marketing is a stand-alone program that isn’t included in anything else I offer. :)
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No, this course is not just for Flodesk users. The principles and system will apply regardless of which email marketing platform you use.
Flodesk (aff link) is just the platform that I personally love and use.
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As long as you are in the process of at least starting email marketing, what you learn and gain in this program will help you.
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No, that would not be possible. Every software is different. Please refer to the help desk and customer support of your chosen software whenever necessary.
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Thank you! I use Squarespace (my affiliate link). I also have a workshop about how I customize SquarespaceHERE.
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Yes! As long as everything on this sales page resonates with you, you’re welcome to join.
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If I do more live cohorts for this program in the future, they may be sold separately. This is how I can keep the upfront cost low.
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No. :)
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Implementing the Notion system is a core part of the experience, so I wouldn’t recommend joining if you prefer not to use Notion.
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I believe that “niching down” is something that happens naturally when it comes to something you CREATE.
For example, my blog post about Squarespace is for people who love Squarespace. My course about podcasting is for people who want to start a podcast. My Youtube video about how I do something in Notion is for people who are interested in Notion.
However, I don’t believe in niching down as a PERSON with a business.
I believe that we can talk about whatever we want and attract whoever we attract as the byproduct of being the fullest expression of ourselves - not the “niched down” version of ourselves.
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I don’t give any income guarantees for any of my products, but what I do promise is that you will learn exactly how I personally open the door to money with EVERY email newsletter I send.
