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“It took me 8 years to learn what exactly was broken with the approach taught to so many of us in personal development and entrepreneurship…”

Hi, I’m Michelle! I started my business in 2012 and I always made “enough money” by working really hard, but I felt like I was sort of cut off from the abundance that I knew was available and I knew that the answer was not going to come from working harder - or even from working smarter. I needed deeper answers - not new strategies or tactics.

It took me 8 years to learn what exactly was broken with the approach taught to so many of us in personal development and entrepreneurship. The year was 2020 when I finally stumbled into a teaching that gave me permission to start putting myself first like it was my new job description. And that changed everything. 

I believe that, as women especially, we have a deep fear of putting ourselves first - of saying yes to desire. This fear shows up differently for all of us. For me, I felt that I had to make sure everyone else was okay before I could be ok - before I could start saying yes to myself. This kept me taking ownership of other people's issues instead of taking 100% responsibility for my own life.

However, contrary to what we've been told, this fear isn't something to overcome or push through or “get over”. It's not about the fear in itself. It's about our inner child needing to know that we SEE her. We hear her. And it's safe for her needs and desires to finally be addressed and fulfilled.

I took this knowledge and I turned my business into a container for practicing THE work and things exploded - in a good way. 

Everything changed when I stopped making my business about other people's needs and other people's problems and I started making it a safe place for me to heal and express myself.

A safe space for my inner child to play and run around like wild.

A safe space to free myself from negative patterns and heal my nervous system.

A safe space to do and create whatever I want.

A safe space to say yes to desire.

What I believe…


Are you feeling called to let your business be a space for your healing and evolution?

Say Yes to Desire is my personal development business program for women who desire to prioritize their intuition, well-being, and zone of genius in their business.


Secret O.W.L. Society Timeline

 
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2011

I committed to taking 100% responsibility for my life. I created my first personal Life Binder and started my blog - The Secret O.W.L. Society to share my journey. I was working at a cafe at the time and then as a housecleaner and babysitter. All the while, I was building my little online business in my free time.

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2012

Carrie Green of The Female Entrepreneur Association (FEA) became my first client for graphic design services.

Over time, I produced 8 courses for FEA ranging from personal development to branding.

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2013

In December 2013, I started selling planners. I made $3 in my first month. This was the beginning of creating passive income for myself.

2014: During this time, I was running a business cleaning and babysitting, but I still continued to spend every moment I could spare in my online playground - The Secret O.W.L. Society.

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2015

I decided to turn my Life Binder into a planner for sale on Etsy. My store started making a lot more money and I was able to go full time in my online business and take a trip to Paris with my phone “cha-chinging” with passive income sales every day.

2016: This was a pivotal year. I started embracing personal growth at a whole new level.

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2017

I made my first serious course for my own business: Passive Income with Printables (now Passive Income Planner Girl).

I also got engaged to Miguel and eloped in Chicago!

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2018

I teamed up with Aimee (one of my students from Passive Income with Printables) and we started producing a YouTube show together.

My hubby and I welcomed baby Noah into our family.

I was also able to retire my husband this year.

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2019

I teamed up with Aimee, Hannah, and Alejandra and founded Planner Girl Magazine.

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2020

Aimee and I established a joint venture relationship and continued to create courses together for The Secret O.W.L. Society community.

My hubby and I welcomed baby Matteo into the family.

2021

I created a program now called Say Yes to Desire. Say Yes to Desire is home to my deepest teachings on what it means to let your business grow as the beautiful byproduct of honoring YOURSELF.

2022

After years of working together, Aimee and I finally meet up in real life in Miami in February.

In June, we created our 30 day program Release and Reclaim together.

Later, in October, I visited Aimee in London.

2023

We moved to Portugal!

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Where will YOU be 1, 5, 10 years from now if you decide to take 100% responsibility for your life?

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By the way…

The “O.W.L.” in Secret O.W.L. Society stands for "Obsessed With Learning."