A Simple Tip to Help Break the Cycle of Over-Giving and Under-Earning
Here's a simple truth that took me a long time to really feel in my bones: we already hold knowledge in our heads that can make us a solid income. You didn't get this far in life and not pick up incredible knowledge along the way.
And yet, so many of us give it away in the invisible places — not through strategic content, but through the slow, quiet leak of DMs and 'quick questions' and favors that were never actually small.
Today I want to share one very specific, very practical thing you can do that will shift how you see yourself, how other people see you, and ultimately how much money flows into your life. And it starts with building a single page on your website.
Build a "Book a Call With Me" Page
If you have a website, you need a page where people can pay to talk to you — whether for 30 minutes or an hour. Even if you're not ready to open up bookings yet, still build the page and publish it.
What goes on this page? A beautiful photo of your face and a list — a real, honest list — of everything you can speak to. All the things you know, the experiences you've had, the topics you love talking about. Make it thorough. Make it real.
Because that exercise alone is going to wake something up in you. You'll start to see, oh — I actually know a lot. The reason you've been dismissing your own knowledge is because it comes naturally to you. It feels easy. And we've been taught to equate "easy" with "not valuable."
That is one of the most expensive thoughts you can hold as an entrepreneur.
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People book because of your ENERGY, not just your expertise
I want to push back on the idea that you're just a "conduit of information" — that people can get what you know from a quick search or a more credentialed person.
Early in my business, I paid $300 to talk to a yogi for an hour. It had nothing to do with him being the world's foremost authority on the topic. There was just something about him — his energy, his perspective, the way I knew I needed that conversation. That's something you can't Google or get from AI.
You are an energetic being. People connect with you at a level that has nothing to do with your resume and everything to do with who you are. So when you make that list of things you can talk about, don't minimize it. You're not documenting your credentials. You're beginning to see the full picture of what you bring to the world.
Price It Outside Your Comfort Zone
Once the page is built, put a price on it — and make yourself uncomfortable.
This exercise isn't about what you think other people will pay yet. It's about you. It's about breaking down the invisible walls between you and seeing your worth.
If you're offering a 60-minute call, don't go below $100 — and honestly, push higher than that. If you find yourself thinking, I'll set it so high that no one will book it so I don't have to do it, I want you to know: people will still book it. And that will completely rearrange your understanding of what you're worth.
What Happened When I Put Up My Booking Page
About five years ago, I built a page that said it cost $400 to pick my brain for an hour. I didn't promote it. I didn't mention it anywhere. I just put it up.
And almost immediately, two things happened:
The constant stream of DMs asking for free advice disappeared.
And in their place? People started asking how they could pay to talk to me.
I hadn't said a word about my booking page. The shift wasn't in my marketing — it was in my energy. Something about deciding that my time and knowledge had a price changed the signal I was putting out into the world. And people felt it.
Nobody was offended. It's never as scary as we think it's going to be. And even if someone was offended, that's important information about whether they were ever going to value your time in the first place.
The Culture We're Changing Together
There's something deeper going on here, and I want to name it.
For a long time, I watched a culture of free emotional labor play out in female entrepreneurial spaces online. Women constantly asking other women for free emotional labor. And we gave it. Under the banner of we're just supporting each other.
But here's what that culture was actually saying, underneath: our hard-won knowledge is free. Our time is free. Our expertise is free.
No wonder so many women are struggling in business. We've been trained to see our value as something that exists out there on the horizon — something to earn, to certify, to chase. Not something we already have, right now, inside us.
When you offer your work and intellectual property for free because someone admires it, you're not just undervaluing your own work. You're sending a message to every woman watching that doing things in your zone of genius shouldn't be compensated. And that ripples outward.
But the reverse is also true. When you put up a page that says talking to me costs something, you are modeling for other women that they can do the same. That their time is worth protecting. That their knowledge has value.
You Can Still Give Your Time Away — Just Make It a Choice
None of this means you can never give freely. You absolutely can. But let it be intentional — a conscious decision you're making because you want to, not a default you fall into because you don't think you're worth charging.
Every hour you give away for free is an hour you're not spending at the gym, with your kids, on your own creative work, or just eating breakfast more slowly. These aren't small things. This is your life.
So build the page. Make the list. Set the price that makes your palms sweat a little.
Because the energetic shift that happens when you do — in how you see yourself, how you show up, how you price everything else — that is worth everything.
This is what working less and receiving more actually looks like.
