Run Your Business Like a Farmer, Not a Machine
I first started thinking about the seasons of business almost a decade ago — back before my son was born, and he's about to turn eight. But knowing something and actually letting yourself live it are two very different things. For years I circled this idea without giving myself full permission to go all in on it. I'm done circling.
Your Body Already Runs on Seasons — Your Business Can Too
Nature moves through spring, summer, autumn, winter. So does your life. So does your body, especially if you're a woman. Your business is no different.
The problem isn't that the seasons change — it's that we've been taught every day is supposed to look the same. So when deep resistance shows up around the thing you committed to two weeks ago, you assume something is terribly wrong with you. Nothing's wrong. You've just changed seasons, and you're still trying to follow rules that were artificial to begin with — designed for a capitalist, patriarchal way of doing things, not for you.
What Each Season Actually Asks of You
Spring is for ideas — making things, dreaming, the fun and generative part. Summer is for tending the garden: pressing publish, nurturing what you made, getting it out into the world. Autumn is the harvest — amplifying, marketing, getting on the podcast and YouTube, showing people how to use what you built. Winter is rest, recovery, distilling, releasing.
Each one matters. You can't skip straight to harvest, and you can't stay in spring forever just because it's comfortable. Approach it like a farmer and you always know what's next: summer follows spring, autumn follows summer, winter follows autumn. You know when to plant, when to tend, when to harvest, when to rest.
Your Body Will Tell You When It's Time to Move
The tricky part is the transition. You build so much momentum in one season that switching gears feels impossible — so you park there. And the longer you stay stuck, the more stale and sludgy everything becomes, because you didn't catch the signs.
But your body sends them. In spring it's, "this is a lot of stuff and we still haven't actually published anything." In summer it's, "I made great things, but nobody outside my circle knows about them."
You Can't Force the Harvest
You can force an apple tree to make more apples than it naturally would — keep it in harvest mode longer than it's meant to be. But those apples don't taste as good as the ones from a tree allowed to move through every season.
Your business is the same. You can keep pushing past your season — keep making videos about things you no longer care about just to hit some self-imposed quota. It'll keep working for a while. Then the authenticity starts to break down. Honor the season instead, take the rest when your body asks for it, and when you come back, you're more magnetic, not less.
Consistency Isn't What You Were Told It Was
I've never liked the word consistency — it carries too much hustle-culture baggage.
Real consistency isn't about making every day look the same. Nature is the most consistent thing and yet it doesn’t look the same every day. It can change dramatically 4 times a year. It’s consistently seasonal. So I don't want to be consistent according to hustle culture. I want to be consistently true to myself. That's the only form of consistency I care about.
Do you resonate with my approach to business?
You may be interested in my group coaching program Say Yes to Desire
