The Power of Saying Yes to Desire
When people hear "say yes to desire," they might picture maxed-out credit cards. But saying yes to desire isn't about buying everything immediately—it's about acknowledging you're allowed to want what you want in the first place.
You can desire the trip to France without booking the flight. You can want that $300 dress without adding it to cart. The permission to want costs exactly $0.
The Magic of Anticipation
Something I think about is how anticipation is often more exciting than the acquisition. The planning, the dreaming, the looking forward to something—this is where the real magic happens.
How many times have you bought something you desperately wanted, felt excited for a moment, and then immediately started looking for the next thing? Your brain was getting more joy from the anticipation than from the having. The desire itself was the gift.
Creating a System for Your Desires
Most people either suppress desires or act on every impulse. The powerful third option: honor your desires systematically.
When you capture what you want in a dedicated place—a Notion database, wish list, journal—something shifts. Instead of buying immediately or forcing yourself to forget, you give the desire a home. Now it's not creating urgency in your head—it's held safely in a system you trust. This in turn creates trust within yourself to honor the desire when the timing is right, rather than denying it exists or acting impulsively out of fear it will slip away.
Desire as Self-Discovery
When you stop denying yourself permission to want, your intuition gets louder. Your desires aren't random—they're how you connect to your truest self.
When you deny them, you're saying "That's not for me." This suppresses your evolution and puts an invisible ceiling on what you feel you deserve.
Here's a truth I'll never forget:
"Life doesn't give us what we want. It gives us what we feel we deserve."
Saying yes to desire is a practice in self-worth.
You're not just saying "Yes, I desire this"—you're saying "YES, I DESERVE THIS." And that is the real power of saying yes to desire.
It's not in the purchase, it's in the permission. It's in believing you're worthy of wanting what you want, without justification, without earning it first, without waiting until you've proven yourself enough.
This shift costs nothing and changes everything.
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