Your brain is always working on a solution to a problem — if you don't choose the problems, society will choose them for you. This exercise is about getting intentional: picking the 12 problems you are genuinely excited to solve for yourself, not your audience.
When you do, your life improves and your business grows as a direct byproduct — because you'll have a real transformation to share, a genuine story to tell, and a solution that came from lived experience. Solve your own problems first, and you'll never run out of things to say, sell, or share.
Your brain is always working on a solution to a problem — if you don't choose the problems, society will choose them for you. This exercise is about getting intentional: picking the 12 problems you are genuinely excited to solve for yourself, not your audience.
When you do, your life improves and your business grows as a direct byproduct — because you'll have a real transformation to share, a genuine story to tell, and a solution that came from lived experience. Solve your own problems first, and you'll never run out of things to say, sell, or share.
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