🎨
ART
✏️
PLANNERS
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PASSIVE INCOME
🍵
PERSONAL GROWTH
🎨 ART ✏️ PLANNERS 💸 PASSIVE INCOME 🍵 PERSONAL GROWTH
Hi, I’m Michelle - founder of The Secret O.W.L. Society.
Over 10 years ago, I realized I had lived the same year twice and that it was a mediocre year. A flash of insight downloaded into my brain: “Take 100% responsibility for your life.” I hobbled together a planner to support me in the journey - a planner I called “The Ultimate Life Binder.” Shortly after that, I started a blog to share what I was learning - a blog I called “The Secret OWL Society.” I believe in making our businesses a sacred container for our own healing, creativity and personal growth. A space where we can create anything we want and say yes to desire. If that sounds good to you, then you’re in the right place. Welcome home!
5 Quick Facts About Me
I used to work as a janitor, nanny, and house cleaner.
I’ve sold over a million dollars in digital products.
I’ve moved from the USA to Portugal with my husband and two children.
My journey started over 10 years ago when I decided to take 100% responsibility for my life and make every year 10x better than the year before.
I quit Facebook and Instagram years ago and have never regretted my decision. It’s been wonderful!
What’s new in the shop
I create programs and templates for people who love planners, passive income, and personal growth.
Created with Care
I create high quality, beautiful programs and templates that I personally use myself. I solve my own problems, say yes to my own desires and share the results!
Proof in the Pudding
Over 25,000 purchases made by happy customers of my programs and templates. We’re taking 100% responsibility for our lives together!
Affordable and Easy
I strive to keep my products as affordable as possible and easy to implement so that you get your return on investment FAST.
“The value is unmatched”
If you’re thinking about buying one of Michelle’s products, templates, or courses—you will NOT be disappointed. Michelle has a gift for making you feel both inspired and capable. Her attention to detail, the thought she puts into her templates and tools, and the sheer volume of value she includes in every offer is unmatched.
Jess T.
“a true light in my journey”
Working with Michelle has been such a grounding and uplifting experience. She met me with kindness, patience, and practical guidance exactly when I needed it most. Her support helped me feel seen and reminded me that I’m allowed to build my life and business in a way that feels true to me. I’ve started to gain clarity with my finances, my goals, and how I want to show up in the world — all because of the safe space Michelle created. She’s been a true light in my journey, and I’m so grateful for her.
Claire
Courses & Templates
I create programs for people who love planners, online business, and personal growth.
Say Yes to Desire
Learn more about my program for women are so done being told to “choose a niche”, “be an expert”, or “focus on your audience’s pain points.” It’s time to honor your intuition, solve your own problems, and be the fullest expression of yourself.
Planners & Journals
Take 100 % responsibility for your life with my delightfully designed planners and journals.
My Favorite Tools
Check out the tools I use to make my business run as smoothly as possible. Discounts, deals and bonuses await!
What I Believe…
“Serving your audience” needs to be the automatic byproduct of honoring yourself.
“Solving your audience’s pain points” needs to be the automatic byproduct of solving your own.
“Figuring out your customer avatar so that you can give them what they want” needs to be the automatic byproduct of figuring out who YOU are and what YOU want.
I believe in making your business a sacred container for you to heal your inner child, say yes to your desires, and take 100% responsibility for your life. You are already worthy. Welcome to The Secret O.W.L. Society.
The Blog
Subscribe to
The Magic is You
Podcast Show
The Magic is You Podcast
A show for creative entrepreneurs who don’t want to niche down, focus on one thing, or solve other people’s problems. Instead, be the fullest expression of you, follow your desires, and take 100% responsibility for your own life.
“Your podcast has been like fresh water on dry land.”
- ONNA, A LISTENER
